Behavioral Economics - The basics
by Philip Corr and Anke Plagnol
The aim of the book is to outline the fundamental features of behavioural economics and to contrast them with those of more conventional economics in order for new readers to this important area of the social sciences to appreciate the history, conceptual bases, major findings, applications and implications. Readers of this book will gain the necessary insight into the nature of behavioural economics to enable them to understand more easily standard university textbooks and research papers in the field.
Publisher: Routledge, 2018
ISBN: 9781138228917 (paperback), 9781138228900 (hardcover)
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What is behavioral economics and why is it important?
The ascent and dissent of economics
ECON: homo economicus
HUMAN: more Homer (Simpson) than homo economicus
Manners, monkeys and moods
Nudge: whys, ways and weasels
Sell! Behavioral science of the commercial (and political) world of persuasion